I’m Ali, lover of 100% cashmere, vintage silk scarves, family life and the countryside! I have always disliked any kind of waste in our household whether that was food waste after a meal or the fast fashion culture I saw my four children surrounded by. My discomfort with the throwaway culture led me to uncover the real situation with unwanted cashmere and find my business, Nearly New Cashmere. I discovered otherwise wasted cashmere facing a landfill future so I decided to rescue, repair and restore it before finding its new owner. I’m on a mission to make this luxury fabric available to everyone at an affordable price, whilst doing our thing for the planet at the very same time.